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Sparkling Beverage Marketing Plan: For an Existing Beverage or a Totally New One.

Adjudicator's Choice Winner

Elixir - Beaniology

Richmond, BC, Canada

Explain your business idea. Be sure to describe the product or service and how it works in detail.

Elixir is a specially designed clear sparkling drink that has its key flavoring contained in a candied bean. The bean will only produce the unique flavoring with the clear based drink that comes with it. The idea is that the candied bean is stored away in a compartment on the lid until the product is bought, giving the beverage more than one component. The lid has two levels to it, the top compartment containing the bean while the bottom compartment opens the drink. Consumers are to drop the candied bean into the sparkling drink after opening the bottle. The bean…

How does your idea address the issue defined in the innovation challenge category?

The objective of our idea is to create a marketing plan for a sparkling beverage in 2015 that would gain attention from consumers by looking at new trends, tastes and marketing strategies. With this goal in our minds, we have come up with an interactive product that will in fact meet to the new trends in 2015. Our concept fits to the trends of society nowadays and promotes a new way of looking at beverages. The sparkling water in our beverage line makes up the base of our drinks, but it is the special bean which infuses the flavor making our line…

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People's Choice Winner

Coca-Cola Fruit Tablets

Miami, FL

Explain your business idea. Be sure to describe the product or service and how it works in detail.

Coca-Cola Fruit Tablet is an effervescent tablet that comes in a packet of 50 tablets in a bottle. Its tablets rehydrate the body with essential vitamins at it has zero calories. The tablets are also sugar-free and sodium-free. The tablets come in natural fruit flavored choices, coconut pineapple, sour sop, lemon lime, kiwi strawberry, classic lemonade, and orange mango. The tablets are easily portable, where you can put a packet in your purchase, wallet of inside your pocket. When you are ready to take the refreshing fruit flavors, all you simply have to do is the tablets in the water and…

How does your idea address the issue defined in the innovation challenge category?

Currently, there are no products that offer a tablet to dissolves in water that will create a refreshing, sparkling water effect and taste, while simultaneously adding flavor to the water and rehydrating your body. With Coca-Cola tablets, you can enjoy drinking water without any excuses.

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