WSI PayPal Equality for All Challenge, SDG 10WSI

Design a product, service, or initiative that advances equality for all by promoting social and economic inclusion.

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SDG #10 calls for changes to empower lower income earners but acknowledges that economic growth alone will not reduce inequality. Without broader social and political inclusion, income growth cannot be truly sustainable.

Economic equality for all – regardless of age, sex, race, ethnicity, religion, class, income, disability, or sexual orientation – requires solutions that will improve financial markets, provide innovative payment systems, give people representation in decision-making bodies, and allow for the safe migration and mobility of people. To truly reduce inequality, all people need access to opportunity.

Your challenge is to think of a product, service or initiative that can help reduce inequities and advance equality for all. Think big and don't limit yourself. And consider your solution with a systems mindset, in the context of the rest of the UN Sustainable Development Goals (SDGs).

There are many ways to attack the problem of inequality. You may come up with an idea for a specific product or service, or you may gravitate toward ideas for collective action, envisioning a new type of cooperative business or even a campaign like PayPal Small Business Month.

There are various local, national, and international organizations that help reduce inequality around the world. Some examples where PayPal has been involved include:

  • YearUp, NFTE, Black Girls Code, and Kol Israel Haverim-Alliance represent varied approaches to closing the opportunity divide among youth through education and innovation.
  • The Spastics Society of Tamilnadu (SPASTN) provides education, training, and employment for people with disabilities in India.
  • CARE tackles economic inequality by focusing on women’s empowerment, health, food security, and education.
  • Plan International organizes community savings groups that involve members in governance and promote use of the savings, borrowing and social insurance services that are offered.
  • Kiva brings capital to those who've lacked access to financial services.
  • Organizations like Unitus and Womens World Banking, take a more market-driven approach, investing in businesses that will create opportunities for people battling poverty and acting as an incubator for new for-profit ventures.

What's your innovative idea for reducing inequality?


Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal Holdings, Inc. is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 277 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo, Xoom and iZettle, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies. For more information on PayPal, visit

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"We fundamentally believe that improving the financial health of people and families, as well as creating inclusive economic opportunity for entrepreneurs and small businesses, generates positive ripple effects across communities and the broader global economy. In recent years, we’ve witnessed and helped lead a powerful shift toward digital financial services, yet, a large portion of the world’s population still lives outside the financial mainstream. Helping to bridge this divide is both a significant responsibility and an enormous opportunity."

Dan Schulman / President and CEO, PayPal

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