WSI PayPal Equality for All Challenge, SDG 10WSI

Congratulations to the PayPal Equality for All Challenge winner, runners up, and finalists! Explore the top entries

Design a product, service, or initiative that advances equality for all by promoting social and economic inclusion.

SDG #10 calls for changes to empower lower income earners but acknowledges that economic growth alone will not reduce inequality. Without broader social and political inclusion, income growth cannot be truly sustainable.

Economic equality for all – regardless of age, sex, race, ethnicity, religion, class, income, disability, or sexual orientation – requires solutions that will improve financial markets, provide innovative payment systems, give people representation in decision-making bodies, and allow for the safe migration and mobility of people. To truly reduce inequality, all people need access to opportunity.

Your challenge is to think of a product, service or initiative that can help reduce inequities and advance equality for all. Think big and don't limit yourself. And consider your solution with a systems mindset, in the context of the rest of the UN Sustainable Development Goals (SDGs).

There are many ways to attack the problem of inequality. You may come up with an idea for a specific product or service, or you may gravitate toward ideas for collective action, envisioning a new type of cooperative business or even a campaign like PayPal Small Business Month.

There are various local, national, and international organizations that help reduce inequality around the world. Some examples where PayPal has been involved include:

  • YearUp, NFTE, Black Girls Code, and Kol Israel Haverim-Alliance represent varied approaches to closing the opportunity divide among youth through education and innovation.
  • The Spastics Society of Tamilnadu (SPASTN) provides education, training, and employment for people with disabilities in India.
  • CARE tackles economic inequality by focusing on women’s empowerment, health, food security, and education.
  • Plan International organizes community savings groups that involve members in governance and promote use of the savings, borrowing and social insurance services that are offered.
  • Kiva brings capital to those who've lacked access to financial services.
  • Organizations like Unitus and Womens World Banking, take a more market-driven approach, investing in businesses that will create opportunities for people battling poverty and acting as an incubator for new for-profit ventures.

What's your innovative idea for reducing inequality?


PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 286 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit

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"We fundamentally believe that improving the financial health of people and families, as well as creating inclusive economic opportunity for entrepreneurs and small businesses, generates positive ripple effects across communities and the broader global economy. In recent years, we’ve witnessed and helped lead a powerful shift toward digital financial services, yet, a large portion of the world’s population still lives outside the financial mainstream. Helping to bridge this divide is both a significant responsibility and an enormous opportunity."

Dan Schulman / President and CEO, PayPal

PayPal Equality for All Challenge Finalists

Explore the top entries in the PayPal Equality for All Challenge.

  • Aim High, a mobile app that provides quality SAT/ACT tutoring for free in order to reduce the inequities of the college application process.
  • Drop In, a nonprofit organization that helps young people who've dropped out of school find their way to training and tech careers.
  • DreamBig, a scholarship service that matches high potential students with sponsors who want to invest in their futures. **RUNNER UP**
  • FamilyPal, a mobile app that introduces young people to personal finance safely, without needing a bank account or shared credit card.
  • Guardian Angel, a nonprofit that matches mentors to kids in the foster system, providing continuity as a child moves from household to household.
  • Kalokagathia, a nonprofit that places sanitation stations in rural communities where females lack access to menstruation care and birth control. **RUNNER UP**
  • Mismos, an inclusive, affirming clothing line that makes fashion trends accessible to all.
  • Swapp, an online platform for bartering goods and services, taking money out of the equation to promote equalitly and inclusion.
  • UV Smiles, a solar-powered UV light water purification system promoting equality for people who lack access to drinkable water. **WINNER**

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9 Industry, Innovation and infrastructureMastercard Financial Access Challenge


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13 Climate actionMoody's Foundation Climate Action Challenge

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